TikTok is introducing a new feature that permits them to reduce the quantity of AI-made content appearing in their timelines. This step comes as the company announced that it presently contains over 1 bn AI videos.
Trial and Implementation
The new functionality is being tested over the following weeks before a full-scale launch. This development coincides with a rise in AI content, driven by emerging AI video creators.
The Broader AI Trend
It has been noted that almost a tenth of the quickest rising channels on a popular video site primarily display AI-generated videos. A considerable share of this material is considered mass-produced AI material, a term for inferior, mass-produced content that is often nonsensical or bizarre.
“We know from our community that a lot of users enjoy content created using AI tools, from digital art to science explainers, and we aim to offer the community the option to increase or decrease of that, based on their own choices,” said a platform representative.
Volume and Proportions
The service announced that there are presently 1.3bn videos on its service identified as AI-generated. Overall, in excess of 100 million videos are added to the app each day, making clips made by AI a limited percentage of its complete catalog.
How to Adjust Settings
Members will be able to reduce or increase the volume of AI content they watch by opening the topic control option in the platform and choosing AI-made media. Further subjects that currently be controlled under the filter encompass news, style, beauty, and dance.
Platform Guidelines
Its guidelines oblige content makers to identify lifelike AI-generated content, and it prohibits malicious fake videos of celebrities or crisis events. Any authentic-looking AI-generated clip that is without a tag can be removed under its terms of service.
Additionally, the service will henceforth add an AI-generated watermark to content produced via its own AI tools, or detected by an cross-platform project for identifying content made by AI. This measure is intended to help prevent users from attempting to evade the disclosure requirement.
AI Literacy Programs
The platform is additionally introducing a $2 million awareness program for experts and institutions to develop informative material about using AI responsibly. This project will benefit educational bodies specializing in training programming and robotics.
Platform Protection
The video-sharing app has supported its safety measures, following controversy over intentions to make redundant a large number of content moderators in the United Kingdom. The company is planning to cut hundreds of positions in its trust and safety team in the UK capital, with worker representatives and digital protection specialists raising concerns that humans are being replaced by machine-led review.
A senior executive explained that staff-based oversight would still have a role, but artificial intelligence can protect employees by removing the most graphic content ahead of it is viewed by staff. TikTok reported a significant reduction in shocking and graphic content seen by human moderators over the last 12 months due to the use of its AI tools.
“We think that it’s essential to balance people and machines to maintain a secure environment,” the official commented. “We’ll have humans as involved in the system, but we also think it’s extremely critical to reduce exposure to dangerous material as swiftly, which is where a lot of the machine support is proving valuable work at speed.”
